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... alison
lontay ... ©2004-2008
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PURE NEED is of two little beggar girls collecting money to pay for their education. Their desire for a better life is so strong, that they have developed the will power to achieve this. PURE THOUGHT is of three Tibetan men, two holding their mala beads (prayer beads) the middle man is showing a rather sexually suggestive hand movement. This photo questions our thoughts and our sincerity. If we are honest with our intentions we can develop... PURE STRENGTH which will in turn, sustain our minds throughout our lives. PURE STRENGTH is a photo of a Tibetan lady and a Tibetan nun. On taking the photo, the lady re-adjusted her blouse intentionally to reveal a bullet wound on her left shoulder. Normally the Tibetan people oppose having their photos taken, for fear that they maybe recaptured by the Chinese and put into prison or be killed. The expressions on their faces reveals their disturbing past, in former Tibet under the Chinese occupation. PURE TEACHINGS is of a monk tutoring another monk in his humble room. On the wall behind them is a poster of London, with the quote "when a man is tired of London he is tired of life". Many people from the West visit the East in search of new philosophies, healing and meditation techniques to combat the stressful lives they live back home. If we are able to understand our minds through... PURE TEACHINGS we will have the strength to better handle what life throws at us... PURE LOVE is taken from the back of the Taj Mahal. It shows the poor side of life in front of the magnificent Taj. The Taj built in loving memory of one women Mumtaz Mahal. It was said her death from child birth left the Emperor Shah Jahan so heartbroken, his hair turned grey overnight. What can we achieve if we open and develop our hearts as we do our minds? We would achieve Satsang, a oneness with the PURE NATURE of our world. We would attain A PURE BLISS state of heightened awareness and develop endless amounts of compassion for all sentient beings, like the simple monks enjoying the PURE BLISS of the waterfall, cleaning their clothes, whilst mindfully developing a higher state of conscious awareness. My work is an indication that through globalisation and travel we are breaking down the borders. There is a New Age of commerce for the discerning consumer. The individual is becoming more powerful. Large corporations (economic elite) need to be aware of their consumer responsibilities and the affect they are having on our world. We are questioning the trust of the retailers, corporate companies and government. No longer do people believe what is being said. PURE NEED consumers are becoming more powerful they will boycott products. PURE THOUGHTS the consumers are becoming more reflective, corporations now have to answer to our demands. PURE STRENGTH is growing through global awareness. PURE TEACHINGS the truth is becoming clear. Consumers are aware of third world debt they are empathising, large corporations will have to answer and be accountable for their business. PURE LOVE is creating the bigger picture. The world is is waking up; no longer can we be disillusion by the ethical and economical misconduct of war, animal welfare, sexual inequality and environmental issues that are constantly occurring. PURE NATURE the consumer wants to live in a better world, the retailer must take steps to prove high ethical standards are being kept. PURE BLISS is what we must strive for in our advertising to be consciously aware of the affect we are having on the world we live in. This is what is being said throught PRAYERS FOR WORLD PEACE. By Alison Lontay © 2002
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